Postcards are one of the most cost-effective methods of marketing to a large area with minimal effort. It gives a more personal touch in reaching out to your clients. There is no effort required to open it and postcards achieve an extremely high rate of readership.
They are easy to customize for direct mailing by merging the design with a mailing list, so each postcard is addressed specifically to a particular person you want to reach. Make them feel they are your most important client by the personalized message and watch their loyalty grow.
Postcards can be used for many purposes, such as:
• Time-limited specials and deals
• Introducing your business
• Introducing a new product or service
• Familiarizing clients with your existing products and services
• Thanking a client for their business
• Providing helpful tips and tricks (that will make them want to keep it around)
• Drive them to your website for online ordering